YinMei Textilefifteen years of textile suppliers

clothing store promotional program of activities to refine

Author：YinMei    Date：2015/8/31

    Engage in promotional activities for the clothing, especially the relatively large-scale promotional activities, we need a very detailed program of promotional activities. And want to promotional activities carried out smoothly, it is imperative promotion program segmentation, promotional activities must be clear and complete charge of all aspects of time, typically including refine the communication program, established dealer communication, supply and Premiums security, training , propaganda material distribution tracking. Require that the project decomposition, refinement, quantization, time control. Specifically includes the following:

    When the festival has become in our lives when necessary, along with holiday spending and roll, then this wave rolling sales were how to guide customers to join one of the consumer wave, we need the product expressed will of their own to tell consumers, such as gifts and festive binding, binding holiday discounts and gifts, festive celebration and binding characteristics, etc., which requires products with various aspects related to the packaging, that is, we are familiar with the dress, the dress is divided into two technologies dress attire and Services Technical dress refers to the product, countertops dress, service dress refers to the dress environment, conditions and personnel, so the significance of this part of the dress is very important, how to operate, according to the different needs of holiday and business, business terms

    Product dress needs to be fixed, rather than arbitrary, to be determined according to the product for the consumer groups, consumer target, consumer values, consumer turnover, consumption habits, the product is relatively simple consumer groups, in line with what people's appetite, popular on it. What is the main goal of consumer products that do use, including the promotion of the use of the meaning to be clearly stated. Consumption value or the value of the dress wrapped after not too high, to the general product sales were flat, which is the expression of a promotional meaning. Consumer turnaround general view, holiday spending cycle is not too high, unless it is fixed using the product, but this does not need to dress up, therefore, holiday consumption of the product life cycle is short, simple and neat dress up as much as possible. Consumption habits is easier to understand, the North-South gap will be the main regional disparity, and therefore the amount of different promotional copy a region on the product's packaging needs to be demonstrated, this is the details of the office.